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Friday, December 6, 2019

Ecommerce for Competitive Advantages- MyAssignmenthelp.com

Question: Discuss about the Ecommercefor Competitive Advantages. Answer: Introduction In the present time, there are several forces or factors that are forcing todays business firms to develop and create their e-commerce websites in order to run business operational and functions more smoothly and effectively. Moreover, through creating website, business firm are able to generate more profit and expand the business operation at the global level. It is because a website or e-commerce strategy is allows the business firms to effectively, easily and accurately attract and interact with their key customers and improve productivity by gaining competitive advantages. It is also helps in expanding the product line and improving the market share in an effective and proper manner. In addition to this, it should also be noted down that, in the context of this research paper, www.ozsale.com.au e-commerce website is selected in order to fulfill the aims and objectives of the study. Moreover, in this research paper, the detailed description and overview of the nominated website wo uld be provided in order to analyze the e-commerce strategy of the company OZSALE. Additionally, the services, features, positive and negative aspects of the nominated website would be discussed. On the other hand, the business model/strategies used by the company in order to run the website would also be analyzed effectively. Finally, it would also be suggested that, how the company could change its current website if it wants to expand its business operations at the global level. All these issues would be discussed and analyzed in this research paper in order to reach a valid outcome. Overview and Description of the Nominated Website OZSALE is one of the fast growing, leading and number one e-commerce company of Australia that provide a wide range of products to their customer online at the affordable price. The products and services provided by the company are unique and new in design that targets all the kinds of customers (Manzoor, 2009). The company has developed a strong and innovative e-commerce website that helps the company in promoting and selling of a wide range of products online. On the other hand, it should also be noted down that, the company is follow B2C business model or e-commerce strategy to deal with their customers. Simply, it can be said that, the e-commerce website of OZSALE such as: www.ozsale.com.au is developed and implemented on the basis of B2C business model (OZSALE. 2017). According to this, the company directly sells and promotes their products to their key customers those has specific and unique needs of designed products. In addition to this, it is also important to know that, acc ording to Business to consumer (B2C) business model, the company is conducting their business functions directly with the customers. This e-commerce business model helped the company to conduct transactions directly among the company and customers who are the end user of companys products and service (Rath, 2007). E-Commerce Implementation Strategy Moreover, it is also analyzed and accessed that, in order to implement e-commerce strategy, the company had developed sophisticated content management system that is linked with the organizations business strategy that play a key role in combining various separate elements. In addition to this, it is also important to known that, in order to effectively and properly implement the e-commerce website, the company and its management had played a lot of significant role (Bidgoli, 2004). For example, first, the company focused on conducting strategic business planning and roadmaps. After this step, the company selected specific technology based on the industry analysis. On the other hand, the company had focused on customer acquisition, customer engagement, and customer retention. Additionally, business matrices are developed based on the business objectives. All these are the major steps that were used and followed by the company in order to successfully implement the e-commerce website (Smith, 2007). Services and Features of the Website The main features and services of the website www.ozsale.com.au is discussed as below: XML-Based: This is the main feature and service of the website of the company that it is use XML in order to data representation and data transportation. This feature make company website unique because this helps in dealing with various key issues related to networking, operating system, or platform binding. Supports Document Exchange: This feature and service of the website is allows the company, its employees and management to exchange complex documents from one place to another effectively. Supports Remote Procedure Calls: This feature or service of the e-commerce website of the company is helps the clients and customers in invoke procedures methods, functions, remote object by using XML (Zaied, 2012). Coarse-Grained: This feature of the website of the company indicates that, it is using Java application or object oriented technology that helps the company in enhancing the capability at a corporate level. Loosely Coupled: This service or feature of the website is allows the company to change the content or information when needed without any issue. Clear Navigation: As per this feature, the company could post information in chart table, diagrams in a clear manner (Chaffey, and Smith, 2013). The Main Positive and Negative Aspects of the Website Positive Aspects: Security: The website of the company is highly secure because it is password protected so any third party cannot post any illegal and unethical information through the unauthorized access. Integration of Social Media: With the help of this, the company had linked its e-commerce website with the several social media website in order to communicate with the customer effectively (Ngudup, Chen, and Lin, 2005). Communication: The Company uses its e-commerce website as a tool of communication to communicate and develop strong relationship with their key stakeholders effectively. Trust: The Company is successes because its e-commerce website is higly secure and/or verified site that play a key role in building trust among the customers. Structure: The website of the company is well-structured site that loads quickly and doesnt have any duplicate content (Grandon, and Pearson, 2004). Negative Aspects: The company may encounter the issues related to cyber bullying and cyber crime because any third party can access and collect the information through generating simple user ID and password. Moreover, anyone could post any types of information through the unauthorized process (Fawzy, and Dworski, 2010). Changing E-Commerce Website It would be more valuable for the company if it expand its current website at the global level because it would help the company in improving profit and reaching of new customers. But, it would require a lot of time, efforts and costs. So, the company should focus on the following strategies and ways in order to expand its current website. For example, it would require to thinks strategically and globally (Kaynak, Tatoglu, and Kula, 2005). After this, it would need to develop and create a global innovative marketing strategy to promote and attract the customers. Moreover, the management of the company would need to develop and create detailed plan and make sure that, the e-commerce website is accommodating the local languages and customs or not. After this, a pricing and tax-compliance strategy would need to create. There would also need to design a scalable e-commerce infrastructure. Finally, the company would be required to develop appropriate operational plan in order to deliver r obust logistics and support capabilities (Eastin, 2002). Conclusion On the basis of above discussion, it can be concluded that, OZSALE is one of the largest e-commerce website or shopping hub or company that had developed a strong e-commerce website. This is helping the company in attaining it strategic and core goals and objectives effectively. Moreover, it is also found that, there are several positive and negative aspects of company website. Moreover, the websites features and services are allowing the company to run business functions effectively. Finally, it can be concluded that, in order to expand the current e-commerce website globally, the company have to adopt new and innovative methods and strategies. References Bidgoli, H. (2004). The internet encyclopedia: G-O. USA: John Wiley Sons. Chaffey, D. Smith, P.R. (2013). Emarketing Excellence: Planning and Optimizing your Digital Marketing (4th ed.). USA: Routledge. Eastin, M. S. (2002). Diffusion of e-commerce: an analysis of the adoption of four e-commerce activities. Telematics and informatics, 19(3), pp. 251-267. Fawzy, L. Dworski, L. (2010). Emerging Business Online: Global Markets and the Power of B2B Internet Marketing. USA: FT Press. Grandon, E. E., Pearson, J. M. (2004). Electronic commerce adoption: an empirical study of small and medium US businesses. Information management, 42(1), pp. 197-216. Kaynak, E., Tatoglu, E., Kula, V. (2005). An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market. International Marketing Review, 22(6), pp. 623-640. Manzoor, A. (2009). E-Commerce. USA: Amir Manzoor. Ngudup, P., Chen, J. C., Lin, B. (2005). E-commerce in Nepal: a case study of an underdeveloped country. International Journal of Management and Enterprise Development, 2(3-4), pp. 306-324. OZSALE (2017). About Us. Available At: www.ozsale.com.au {Accessed On: 14, May 2017}. Rath, T. (2007). Business Series. USA: Gallup Press. Smith, R.W. (2007). Linux Administrator Street Smarts: A Real World Guide to Linux Certification Skills. USA: John Wiley Sons. Zaied, A. N. H. (2012). Barriers to e-commerce adoption in Egyptian SMEs. International Journal of Information Engineering and Electronic Business, 4(3), pp. 9.

Ecommerce for Competitive Advantages- MyAssignmenthelp.com

Friday, November 29, 2019

The Hunter Gatherer Era Essays - Lithics, Tool, Bone Tool, Stone Age

The Hunter Gatherer Era The Stone Age was a time early in the development of human cultures before the use of metals when tools and weapons were made of stone, and human food was mainly produced from hunting and gathering. The dates of the Stone Age vary considerably for different parts of the world and even until very recently there were some cultures that lived in much the same way as the hunter-gatherers of thousands of years ago. In the Stone Age, the hunting and gathering of food was the norm. The males of this time specialized in hunting - usually with stone-tipped weapons, while the females gathered items. ?Incidental tools? were the first tools to be used. These tools were stones, sticks and other such items that the early humans found just lying about. Next came ?dawn stones? ? the first stone tools to be fashioned. These were usually crudely chipped pebbles or flaked stone implements that were used for many purposes, but dawn stones also included the stone and anvil which was used for breaking bones open to get to the marrow deep inside. Over time, a wide variety of tools were made for many purposes. By about 100,000 years ago, humans already had several types of stone tools and were using bone and wood implements as well. As time went by, these modern humans (Homo sapiens) made such specialized tools as bone needles, bone fishhooks, nets, hand axes, choppers, scrapers, backed knives, burins, points, spears, and wooden bows & sharp stone-tipped arrows. Needles were used to sew animal skins together for clothing using sinews as the thread. Fishhooks and nets were used to catch fish. Hand-axes could be used for cutting meat, scraping skins, chopping wood, digging holes, and hammering bone or wood. Choppers were used for smashing bones open to obtain marrow, hacking wood, softening meat, and possibly as a primitive hammer. Scrapers were deployed for dressing hides and possibly obtaining meat from bones. Backed knives were made for the ability to easily cut flesh. Burins were chisels used to carve and shape bone and wood. This would include creating sharp points on spears for hunting. Points, on the other hand, were hafted on to the spears. Rawhide and sinews were used to haft the stone points to the spears and other implements such as axes and arrows. Hafting was a major step in tool development as it enabled the user to put much more force behind his swing. Early humans participated in close range kills, meaning that they literally had to be within a foot of their prey when they attacked it. The Bow and arrow appeared after 20,000 BC. This amazing weapon, along with the spear, allowed the early humans to hunt and kill its prey from a distance. The bows were made from strong but flexible wood while the bowstrings were made from sinews. The arrows were made of wood, but the tips were made of sharp, pointed stones. The stones they preferred to use for their tools and weapons, like flint and obsidian, were very hard. These kinds of stones could be ?flaked? with a bone or antler to give flakes that look something like a human fingernail. In this process, removing chips from the top and sides made a carefully prepared stone core. Whole flakes were then struck from the core to be refinished into a variety of specialized tools. The flaked edges had a surface that is only a single molecule thick - sharper than a razor blade. In the Neolithic period, or New Stone Age, stone tools became highly polished and varied. Some Stone Age cultures, like the Aztecs, developed the art of tool making to a level unsurpassed elsewhere. They fashioned ceremonial cutting objects that were very ornate and artistically attractive in their functional form and symmetry. These ornate tools were probably used in religious ceremonies. Besides game caught from hunting, hunter-gatherers ate a variety of seeds, berries, fruits, roots, nuts and vegetables that they found growing wild. In fact, early humans, especially females and young children, were primarily gatherers. Plants, fungi and small animals were gathered for use mainly as food, but in some cases they were used for medicines, textiles,

Monday, November 25, 2019

Casinos Industry

Casinos Industry Introduction Background study Casino is an Italian word which means a small villa specifically built for pleasure. Casinos trace their origin in Italy in 1638 with the first casino being located at Venice (Fun Casino Gaming 1). Casinos are a major component of the global gaming industry (Economy Watch 2). Some countries such as India and other Arab countries consider the industry to be illegal.Advertising We will write a custom report sample on Casinos Industry specifically for you for only $16.05 $11/page Learn More However, some countries such as Singapore are partially legalizing the industry (Economy Watch2). Over the years, casino industry has undergone a rampant growth (Persson 1). According to a report published in 2007 by PriceWaterHouseCoopers, the industryÃ¢â‚¬â„¢s net worth averaged $101.6 billion. It is expected that the industryÃ¢â‚¬â„¢s total net-worth will be $ 144 billion by 2011. The projection was based on the annual industry growth rate wh ich averages 7.2% (Onlinecasinotopic.com 3). The growth results from the high rate at which new casinos are built and also renovation of the old ones especially in the Pacific region and China. On a global scale, the industry generates a substantial amount of revenue and offers a wide range of employment. The table below gives an illustration of the total revenue generated from the industry today from the various forms of employment. Industry Gross Revenue Commercial casinos $34.11 billion Indian casinos $25.08 billion Card rooms $1.10 billion Legal bookmaking $191.0 million Charitable games $2.24 billion Pari-mutuel wagering $3.58 billion Lotteries $24.63 billion Some countries have got a well developed casino industry compared to others. The table below gives an illustration of the countries with the largest number of casinos. Country Number of casinos Country Number of casinos United States 1673 Lavtia 46 Canada 123 United Kingdom 366 Mexico 34 Spain 70 Germany 137 South Africa 47 France 460 Netherlands 88 Czech Republic 85 Australia 423 Estonia 123 New Zealand 58 Ireland 56 Macao 39 Croatia 51 Bulgaria 53 Aim The report is aimed at analyzing the global casino industry Scope Various sections are included in the report. An outline of the top five casinos in the world and the performance of the industry in the past 5 years is illustrated in the first part. The effect of trade patterns on the industry is evaluated in the second section. The third section entails an analysis of the industry using the porterÃ¢â‚¬â„¢s five forces.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More An external analysis of the industry is conducted to identify the changes in the environment which will promote the growth of the industry. The firm which is expected to undergone significant growth and the factors which will contribute to the growth are also analyzed. Finally, a conclusion and a set of recommendations are given. Top five casinos The top five casinos in 2010 according to a recent rating by Hotel By City include; Foxwoods Resort Casino Tropicana Casino Resort The Peppermill The MGM Grand Macau Over the past years, casino industry has witnessed a rampant growth on a global scale. The table below gives an illustration of the revenue generated for the period ranging from 2005-2010. Casino gaming 2005 (Amount in 2006 2007 2008 2009 2010 Revenue million $). 442.0 677.9 983.1 1,241.3 1,445.9 1,597.5 Change in Trade patterns Trade patterns have had a significant effect on the industry (Walker 11). For example, as a result of the 2008 economic crisis, there was a general reduction in the consumersÃ¢â‚¬â„¢ disposable income (Walker 11). The situation was worse in oil importing countries due to increase in oil prices. As a result of the trade patterns, the industry suffered due to a reduction in the level of consumer confidence. There was a decline in revenue especially due to reduction the level of disposable income amongst in-state customers and out-of-state travelers (Walker 12). Most of the customers considered gambling as a luxury. Tourism is one of the economic sectors which contribute towards the growth of Casinos. This arises from the fact that casinos enhance tourism by promoting other industries such as the hotel industry. As a result of the economic recession, there was a reduction in the volume of tourism across the globe. This culminated into a decline in the volume of foreign exchange received from the industryÃ¢â‚¬â„¢s Ã¢â‚¬ËœexportsÃ¢â‚¬â„¢ (Seung Harris 109). Industry analysis The casino industry has become very competitive as a result of changes in business environment. The table below gives a competitive analysis of the industry using the PorterÃ¢â‚¬â„¢s Five Forces model.Advertising We will write a custom report sample on Casinos Industry specifically fo r you for only $16.05 $11/page Learn More Porters Forces Description Intensity Barriers to Entry Government Regulations. There has been a decline in government regulation towards the industry in various counties. Some of the regulation relate to reduction in tax revenue (Walker 167). Very Low Buyers bargaining power There has been a change in consumer behavior with regard to casinos. Consumers are incorporating casinos in their consumption patterns. Despite the change in behavior, consumers have little bargaining power. This means that they do not have a significant influence on prices. Medium Suppliers bargaining power There are a number of private and public institutions which supply facilities for casinos such as gaming tables and machines. This makes the casino industry to be highly. Low Competition A large number of competitors are venturing the industry due to its lucrative nature. This has greatly influenced the distribution of casinos across the globe (Hoyes Maccinis 475). The industry is also facing competition from other industries such as the hotel industry. A large number of hotels and resorts are incorporating casinos as one of their new ventures. Very High Substitutes As a component of the gaming industry, casinos are facing an increment in the number of substitutes. This is evident in that consumers are adopting other forms of games such as lotteries, horseracing, slots and online gambling. The pricing of the games is attracting a large number of customers. High External Analysis There are a number of external factors which will influence casino industry (Cheong 2). For example, various governments are legalizing operation of casinos. One of the countries which have legalized the industry includes Singapore (Cheong 2). However, there are strict regulations which are aimed at controlling operations of the firms. The objective of the regulations is to ensure that the industry does not have a negative impact on th e society. In addition, technological innovation is also contributing to growth of the industry. The 3 core technologies supporting the growth of the industry include; New gaming devices Customer data mining Surveillance systems These technologies are aimed at attaining maximization of revenue and also to ensure that there is sufficient security (Schwartz 1). For example, it is expected that development of slot machines will contribute towards attraction of new customers (Knightly 4). Marina Bay Sands Casino The casino which is located in Singapore is expected to undergo a rampant growth in the next five years. The casino is undertaking a significant amount of investment to ensure the growth of the casino. The investment is aimed at improving the casinos infrastructure (Portmann 1). Construction of the casino is expected to generate an annual profit of $ 1 billion. Various facilities will be incorporated in the casino so as to attract customers (Sign 9). Some of these facilities i nclude night clubs, restaurants and shopping mall. The growth of the casino is also expected to arise from incorporation of the acquisition strategy (Sign 10). The firm is also diversifying its operation by not only focusing on foreign customers but also on the locals. Focusing on the locus will increase the firmÃ¢â‚¬â„¢s profitability potential considering the volatile nature of the tourism industry. This will further be enhanced by the companyÃ¢â‚¬â„¢s incorporation of corporate social responsibility which will improve the firmÃ¢â‚¬â„¢s publicity (Marina Bay Sands 1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through corporate social responsibility, there is a high probability of a large number of Singaporeans patronizing the casino (Marina Bay Sands 1). Growth of the firm will further be enhanced by the fact that competition within the Singapore casino industry is minimal. This is evident in that only two firms are licensed by the Singapore government to conduct casino business. Conclusion From the analysis, it is evident that the casino industry is expected to undergo a significant growth. Some of the factors which will contribute to the growth include increased legalization of casinos as one of the major games, the high rate of technological innovation and change in consumer behavior. Growth of the industry will contribute towards growth of the global economy. This arises from the fact that casino industry creates various jobs. Recommendations In order for casino industry to have a positive effect on the economy, it is vital for the following to be considered. The industry should be regulated to ensure that it does not influence the society negatively. Firms in the industry should incorporate emerging technologies such as e-commerce so as to attain a wide market share and at the same time increase their customer base. Cheong, Simon. Competition, casinos and the city: an entrepreneursÃ¢â‚¬â„¢ perspective. Singapore: Singapore Institute of International Affairs, 2005. Economy Watch. Casino industry.New York: Stanley St. Labs. 25 Oct. 2010. Web. Fun Casino Gaming. History and origin of Casinos.2010. 26 Oct, 2010. Hoyer, Wayne and Macinnis, Deborah. Consumer behavior. New York: Cengage, 2009. Knightly, Arnold. Global gaming report: casino revenue forecast to increase. Ras-Ã‚ Vegas Review Journal. 3(2): 1-3, 2007. Web. Marina Bay Sands. Marina Bay Sands launches youth inspirational internshipÃ‚ program. 2010. 26 Oct. 2010. Web. OnlinecasinonTopic.com.Casino industry to reach $144 billion in 2011, 25 July 2007. 26 Oct. 2010. Web. Persson, Anna. Sustainable develo pment in rapid developing casino: destination:Ã‚ The case of Macau. Hogskolan: University of Hogskolan, 2008. Print. Portmann, Kai. Despite success, Singapore casinos face political risk. Cologne: Deutsch Press, 2010. Web. Schwartz, Dave. Center for gaming research, 2010. 26 October 2010. Web. Seung, Chang and Harris, Thomas. Impact of reduced gaming exports on the economy of Nevada. Review of Urban and Regional Development Studies. 12(2), 109-119, 2000. Web. Sign. Marina Bay Sands: Singapore casino makes sure bet Harris digital signage. 4 Sept. 2010. 26 Oct. 2010. Web. Walker, David. The economics of casinos gambling. Florence: Butterworth- Heinemann, 2007. Print.

Thursday, November 21, 2019

Financial Analysis Essay Example | Topics and Well Written Essays - 1500 words - 1

Financial Analysis - Essay Example The global systems insurance agency start-up budget was $2,345,000 which entails four critical sections that must be available for the implementation process of the project. Employees and payroll taxes amounted to $1,600,000 under administration costs. The start up of this sophisticated business project called for different kinds of skills and expertise in the field of technology to enable the implementation of this project successful. Their efforts and sacrifice of their time were compensated in monetary value. The computers, repairs, services, maintenance and depreciation accumulated to a cost of $98,000. Due to unfavorable conditions that some computers were in, more computers were purchased and upgraded to improve technology of the SYPRO softwares. Their implementation cost was $597,000 which was broken into specifications of online software cost $500000, testing cost $60,000, training cost $25000, and SYPRO support $12000. In the standard preparation of budgets, there is always a provision for miscellaneous expenses that might be incurred and, therefore, a total of $50,000 was catered for these expenditures. The above costs were only budgeted for the beginning year of 2014. The figure below shows the start up Budget for the first year. Our respective income and expense statements replicate our financial positions of a year before the implementation of the SYSPRO software. They also clearly show a year prior to the implementation and the financial positions of the three years to come. It should be known that the projection of the future financial positions of subsequent years was based on the present performance data for financial analysis. For an efficient and sufficient implementation of the SYSPRO softwares, an ample start-up capital is required for the research and development expenses. Our initial capital for the SYSPRO implementation was $597,700. The

Wednesday, November 20, 2019

Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 3750 words

Integrated Marketing Communications - Essay Example which carry leading brands in other product segments such as hair care and ladies skin care ranges. The product is currently having a 4% market share in the men's face lotion category and included in the top 10 brands in the market. Marketing Communication Process includes five elements. They are: sender, message, receiver, medium, and feedback.In developing marketing communications, the target audience needs to be identified, and a well-coordinated program should be shaped to derive a desired audience response. To have an effective Marketing Communication, Nolan Company should target the right audience. Once the target audience is selected suitable tools of marketing communication should be chosen from advertising, sales promotions, direct marketing, public relations and personal selling. SWOT that is strengths, weaknesses, opportunities; threats are the influencers of marketing communication process of the Black knight lotion. At most times, the communication process is based on sh ort-term objectives such as overcoming immediate awareness problems, image or preference problems in the target market. The achievement of the set MC 1 objectives can be realized through a well-planned MC program utilizing a mix of MC tools and execution of the programs with correct timing and frequency. Before starting the report on Marketing Communication, we should know what that is. ... 7 3.5 Feedback 8 4. Barriers of Effective Communication 8 5. Target Audience 9 6. Findings after Selecting Target Audience 9 6.1 Geographical Audience 10 6.2 Demographics Audience 10 6.3 Psycho graphic Audience 10 6.4 Behavioral Patterns 10 6.5 Viewer ship and Listener ship Patterns 11 7. Brand Analysis (SWOT) 11 7.1 Strengths 12 7.2 Weaknesses 13 7.3 Opportunities 13 7.4 Threats 13-14 8. Marketing Communication Objectives 14 8.1 Short-term 14 8.2 Long-Term 14 9. Conclusion 15 10. Bibliography Introduction Before starting the report on Marketing Communication, we should know what that is. Marketing is an organizational function and a set of processes for creating, communicating, and delivering values to the customers or clients and for managing customer relationships in ways that benefit the organization and its stakeholders.2 Communication is a transactional process between two or more parties whereby meaning is exchanged through the intentional use of symbols.3 So marketing Communication is an ever-changed field where new theories, new techniques, cultural changes and technological advances all combined to create a dynamic environment within which marketers try to ensure that, their messages get through to their target audiences. For Marketing Communications to be effective they should be aligned with the overall business and marketing strategies of the product and this is referred to as an integrated Marketing Communication approach. In today's intensely competitive markets, consume rs are becoming more and more sophisticated in terms of their needs as well as their purchasing process. Therefore, need

Monday, November 18, 2019

EU Reform Treaty Essay Example | Topics and Well Written Essays - 1000 words

EU Reform Treaty - Essay Example Basically, the union of the said countries is formalized on the basis of different aspects. Even through a flag and a currency the member nations are considered as one. The flag being a circle of 12 gold stars set on a blue background and euro being the official currency.2 The European Union is continuously being guided by the agreements and consensus of the different member nations. Due to the type of operation of the organization it is often referred to as a 'negotiated order' or a permanent negotiation institute' which is based in one decision making process that is undertaken to resolve different issues being faced by the organization. It is basically a common notion that one of the agenda of the said organization is the determination of the guidelines regarding decision making and consensus along with the application.3 In a consolidated view, it can be perceived that a constitution can be of advantageous effect if development can be undertaken. The said notion has both advantages and disadvantages, thus, there are opposing ideas that have proponents and critics. The view and conviction of the different groups and parties are based on the different effect that can be observed in the member nations.4 The EU is composed of different key institutions such as the Council of Ministers, the European Commission and the European Parliament. These are composed of different duties and jobs. When an issue is needed to be resolved the different institutions have different contributing duty. One of the issues that had recently been the issue being faced by the EU is the Reform Treaty. The said treaty is related to the issues on the establishment of the constitution for the whole EU. Basically, due to the fact that the EU is voting on the issues, the results of the vote were incorporated to the EU Reform Treaty. Aside form the said issue, there are other issues that are incorporated.5 The Reform Treaty then, which is aimed to be the guidelines and the guiding principles of the EU. Due to the specification of the policies the contradictions are inevitable. The importance then of the role being placed by the leaders of the said organization is the welfare of not only a nation but the whole region that had entrusted leadership to the EU. The highlights of the Reform Treaty include a no far reaching European constitution. Basically, this can be attributed to the fact that there are different criticisms that are faced. The majority voted against the notion, suggesting the Reform Treaty which was considered as a more practical solution since the changes compared to the policies that are being used is more utilizable. The Reform Treaty of 2007 had been a controversial event since the outlook of the people is the optimization of the organization through a constitution which was initiated and in even applied in 2004, although it had been expressed as a Constitutional Treaty. Basically, the policies needed ratification but through the Reform Treaty of 2007, changes had been undertaken.6 Basically the issues related to the Reform Treaty can be considered encompassing on the different aspects of the needs in governance of the region. These include then terms in